Navigating Client Rejections: What to Do Next
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Chapter 1: Understanding Client Rejections
As a freelancer, facing client rejections is an unfortunate reality, particularly for those just starting out at lower price points. You put in the effort, only for clients to request revisions. After accommodating these requests, they may still be dissatisfied and refuse payment. If you had previously showcased your portfolio and established clear expectations, it’s a warning sign that the partnership should end. It's essential to communicate that since the project remains unpaid, you retain ownership of your work and can publish it elsewhere.
Once you've severed ties, it's crucial to consider how to utilize the effort you’ve already invested. While you can always add the piece to your portfolio, the need for income is pressing, especially if you have financial obligations. Fortunately, there are several avenues you can explore.
Section 1.1: Selling Your Work
Your article is a digital asset. Just as you would sell a car that a buyer failed to finance, your article retains its value despite the rejection. Start by reviewing the content to eliminate any details specific to the former client and ensure there are no personal anecdotes that could link it back to them. After revising, you can target potential buyers.
You have a couple of methods for reaching out. One way is to send the article directly, but this might lead to a flat rejection if the recipient perceives it as generic. Alternatively, you can craft a pitch that highlights the article's relevance and value to their brand. A brief note explaining its benefits can make a significant difference. If they express interest, follow up with an outline. If they agree to purchase it, customize the article to fit their brand's voice.
Section 1.2: Leveraging Your Work for Your Brand
Alternatively, you might consider "selling" the article to yourself. This concept means recognizing that the time you've invested is valuable for your own brand. By repurposing the article, you can showcase your expertise and attract potential clients. Tailor the content to reflect your brand's voice and include a call-to-action that encourages readers to reach out for similar work.
Once published, you can further amplify your reach by sharing snippets on various platforms, such as LinkedIn or Twitter, and creating engaging visuals for Instagram that highlight key points from your article.
Chapter 2: Exploring Additional Options
If selling directly doesn’t yield results, consider selling the article to another writer. Networking within your industry can open opportunities where other writers might be in need of well-crafted content. You could offer them a discounted rate, providing them with a valuable resource while helping them manage their workload.
Another option is to give it away through guest posting. This not only enhances your authority in the field but also enables you to create valuable backlinks to your site. Ensure that the platform is reputable and that your article provides real value to the audience. By doing this, you can increase your visibility and establish your brand.
In summary, while dealing with rejected articles can be disheartening, a creative approach can reveal numerous new opportunities for repurposing your content effectively.