Canada Surpasses U.S. in Podcast Engagement While Rural Areas Lag
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Chapter 1: Canada Takes the Lead in Podcast Listening
Attention, America! Canada has just outperformed you in a surprising arena: podcast listening. It’s not about sports like soccer or baseball, but rather a significant cultural trend.
Recent findings from Edison Research’s Infinite Dial Canada highlight that 43% of Canadians aged 18 and over listen to podcasts on a monthly basis, marking a 5% increase since 2021. This surge means that Canada now surpasses both the U.S. (38%) and Australia (40%) in monthly podcast consumption. For further details, check out PodNews.
At least we still excel in the realms of conspiracy theories and right-wing extremism, right?
Section 1.1: Discrepancies in Podcast Listening Habits
Despite the widespread popularity of podcasts, it's misleading to assume that the habit is embraced uniformly across America. A recent article from PodNews reveals that in smaller cities and rural regions, monthly podcast engagement is approximately 25% lower than in larger urban areas and suburbs.
For aspiring podcasters, this indicates untapped potential in rural communities and smaller towns.
Subsection 1.1.1: Earbuds Founder Organizes a Response
In response to the U.S. Supreme Court's decision to overturn Roe v. Wade, Arielle Nissenblatt, founder of EarBuds, has rallied podcasters and writers to launch a host-read ad campaign opposing this ruling. Learn more about their initiative here.
Section 1.2: Advocating for Bodily Autonomy Through Podcasts
Courtney Kocak, founder of Podcast Besties, has curated a selection of podcasts advocating for women's rights to abortion. A particularly insightful episode from Science Vs titled "Science Vs: Abortion: The Science and the Supreme Court" dives into the scientific claims made in the Supreme Court’s opinion. The episode explores the realities of abortion, the question of fetal pain, and potential risks for those who are pregnant. It includes a visit to an abortion clinic in Texas with insights from Dr. Amita Murthy, Dr. Lisa Harris, and Dr. Diana Foster.
Explore more from Podcast Besties here.
Chapter 2: The Impact of Podcaster Activism
In this TED Talk, Elon Musk discusses various topics, including his thoughts on Twitter, Tesla, and the workings of his mind, shedding light on how technology intersects with societal issues, such as those surrounding bodily autonomy.