The Bizarre M2 MacBook Pro Launch at WWDC 2022 Explained
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Chapter 1: The Surprising WWDC 2022 Announcement
Apple has an uncanny ability to astonish, whether it’s by unveiling the slimmest laptop from a basic envelope or presenting a feature as innovative as Universal Control. However, occasionally, their reveals leave many scratching their heads.
During the WWDC 2022 keynote, amidst an impressive lineup of software updates, new Apple silicon, and an entertaining slow-motion appearance from Craig Federighi, one announcement stood out for its bewilderment: the introduction of the 13-inch M2 MacBook Pro.
Section 1.1: Unexpected Developments
The M2 chip and the M2 MacBook Air were notable surprises for me. I had anticipated these announcements for later in the year, but Apple had other plans. Both the latest version of their silicon and the next-gen MacBook Air were clearly ready for prime time.
Subsection 1.1.1: The MacBook Pro's Surprising Company
As John Turnas confidently walked through one of Apple’s sparsely furnished spaces, he revealed that the M2 chip wouldn’t just be in the MacBook Air; it would also power the 13-inch MacBook Pro—the second best-selling laptop globally. This model retains the Touch Bar and a design that has remained relatively unchanged for nearly six years.
This revelation sparked widespread confusion online. Many wondered why Apple chose to equip the MacBook Pro with the M2 chip instead of other models like the 24-inch iMac or the Mac mini.
Section 1.2: Insights from the Rumor Mill
Back in February, Mark Gurman, a well-known figure in the Apple rumor community, hinted that an "entry-level MacBook Pro with M2 chip" was on the horizon. Details were limited, but he mentioned it would lack ProMotion and would finally eliminate the Touch Bar.
Chapter 2: Analyzing Apple's Strategy
The first video titled "WWDC Reaction... Apple Did WHAT?!" dives into the reactions surrounding Apple's unexpected announcements, exploring the general confusion and excitement that followed.
As it turned out, Gurman was partly correct, as this new entry-level MacBook Pro indeed emerged. Positioned below the 14- and 16-inch models, it aligns more closely with the new MacBook Air.
The second video, "WTF Went Down at WWDC 2024 - Special Apple Event - How To App on iOS! - EP 1284 S12," provides an overview of the entire event, offering insights into why the M2 MacBook Pro was introduced alongside the MacBook Air.
This 13-inch MacBook Pro remains in the lineup because Apple has reported it as one of the world’s top-selling laptops. Its continued production is likely due to its profitability, as the design has endured since the 2016 overhaul.
Final Thoughts
Ultimately, Apple is a business driven by shareholder expectations, needing to maintain profitability and growth. The 13-inch MacBook Pro exemplifies this strategy. While it may seem illogical to some—especially with the superior M2 MacBook Air and the increasingly appealing 14-inch MacBook Pro available—the company is maximizing profits from a well-loved product.
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